STUDY

The award goes to brands that help consumers transform their homes into places of rest, comfort and everyday harmony. In a world where as many as 70% of Poles fully identify with the statement ‘my home is my sanctuary’, the brands recognised in this category have a real impact on the quality of life in one's own space. Those that help Poles to design interiors that suit their lifestyle, are aesthetic, functional and comfortable are appreciated. Best Home & Living Brands inspire change, provide practical solutions and enable the creation of a cosy, well-designed environment tailored to individual needs. 

This award is given to brands that help Poles take care of themselves in a simple way through small daily rituals or gestures that improve their well-being. In a stressful world, it is these moments of mindfulness that allow us to regain our inner balance. This category recognises brands that motivate people to take care of themselves every day, support healthy habits and give users the feeling that they are doing something valuable for themselves. Wellbeing can take many forms - from a hot bath after a difficult day, to a quiet evening with your favourite tea, to a little pampering or a gadget that allows you to monitor your activity.

An award given to retailers who are able to create shopping experiences that truly meet the needs of today's consumers. The brands recognised offer functional digital solutions, high standards of service and well-organised retail spaces. Shopping is efficient and comfortable, guaranteeing a smooth experience for the customer, and the entire journey remains consistent regardless of the channel. In times of fierce competition, price pressure and changing consumer behaviour, it is Best Retail Experience Brands that set the direction and prove that a well-designed shopping process and interaction with the brand can be the biggest differentiator on the market.