BEST BRANDS AWARDS 2026

On May 7, 2026, the “Marketing Oscars” gala was held at Ufficio Primo in Warsaw, marking the conclusion of the 5th edition of Best Brands, Poland’s only fully independent ranking. We learned about the strongest brands that, in the era of “Polish Momentum,” are building unique relationships with Polish consumers.

This year’s edition was held under the slogan “Polish Momentum. The time is now!”, defining a new era of consumer optimism combined with a favorable economic situation. The winners were selected by as many as 8,000 Polish consumers, who evaluated 400 brands across 40 product categories. The ranking is based on a unique methodology that combines hard market data (Share of Wallet) with the strength of the emotional bond with the brand (Share of Soul).

Best Overall Brand - Lay’s

A brand that has become a cornerstone of Poles’ daily routines, recognized for its authentic dialogue and for building relationships that go beyond a simple purchase.

Best Polish Brand - Lubella

Proof that Polish product innovation sets global standards; a brand that has been building trust for 140 years—trust that no budget can buy.

Best Home & Living Brand - IKEA

Recognized for understanding that a home is a vibrant space for relationships, and for proving that good design should be accessible to everyone.

Best Selfcare & Wellbeing Brand - Neboa

An icon of modern well-being that has won the hearts of Poles with its authenticity, respect for the planet, and effective action.

Best Marketing Communication Brand - Media Expert

Honored for the extraordinary strength of its consistently built brand assets and bold communication that has become a permanent fixture in pop culture.

Best Retail Experience Brand - Rossmann

A leader in modern retail, recognized for seamlessly blending the online and offline worlds and for its precisely designed customer touchpoints.