GALA

On May 7, 2026, the Best Brands Awards Gala was held at Ufficio Primo, a unique venue in the heart of Warsaw, where the 5th annual “Marketing Oscars” awards for the strongest brands on the Polish market - were presented.

What has distinguished the Best Brands ranking from the very beginning is its unique methodology, which places the decisive choice in the hands of consumers, while combining a brand’s market success with the strength of its relationship with the consumer.

The Best Brands Awards Gala is not only a prestigious international event but also a space for inspiring meetings, the exchange of experiences, and the building of business relationships.

The gala was hosted by Krzysztof Ibisz - a Polish journalist, actor, and television presenter.

The gala featured outstanding special guests:

Andrzej Dragan - scientist, artist, and visionary. Winner of numerous prestigious awards, author of books and dozens of scientific publications.

Jan Holoubek - an outstanding Polish director and cinematographer. Creator of the acclaimed and award-winning films “25 Years of Innocence,” “Rojst,” “The Great Flood,” and “Heweliusz.”

The theme of this year’s edition is “Polish Momentum. The time is now!”

Awards were presented in 6 categories:

Best Overall Brand - Lay’s

Best Polish Brand - Lubella

Best Home & Living Brand - IKEA

Best Selfcare & Wellbeing Brand - Neboa

Best Marketing Communication Brand - Media Expert

Best Retail Experience Brand - Rossmann