The verb to be: Best Brands.

Best Brands is a project that, for eleven years, has been analyzing the brand landscape and its evolution,
combining market data with consumer insight.

It is a unique study that brings together solid economic indicators with the emotional and experiential dimension,
based on research conducted by NielsenIQ.

It is a benchmark for anyone who wants to understand the true strength of brands.

It is the voice of consumers, who define the top brands across a series of rankings.

It is an annual celebration, taking place this year on Tuesday, April 14, at the RAI Studios in Milan,
bringing together over 400 managers to discuss innovation, marketing, and communication.

It is a think tank in which the top‑ranking brands become part of the Best Brands Club: a space for cross‑industry dialogue where data is analyzed, experiences are shared, and the future of brands is shaped.

It is a book — a free, educational guide dedicated to young marketing professionals, designed to inspire them and encourage them to look ahead.

Best Brands is identity, innovation, change, growth.

Best Brands is Brand Culture.