GALA

The evening will take place at the Rai Studios in Milan and will be hosted by Serena Autieri.

On stage, the results of the NielsenIQ research will be presented, along with the top ten rankings for the four categories: Best Product Brand, Best Service Brand, Best Growth Brand and Best Joytitude Brand.

The theme of joy, the guiding thread of the 2026 edition, will be explored through two complementary contributions: the philosophical perspective of Prof. Vito Mancuso, secular theologian and philosopher, and the scientific viewpoint of Andrea Moccia, founder and editor-in-chief of Geopop.

Among this year’s novelties is the debut of the Best Reputation Mention, an award that celebrates the company that has distinguished itself by strengthening its reputation as a strategic asset, based on the evaluation of an independent technical jury.

This will be followed by the presentation of the Innovation Award, now in its ninth edition, dedicated to a startup or scale‑up that has developed innovative marketing solutions. The prize consists of €120,000 in media space provided by 24 ORE System, IGPDecaux and Teads.