On March 12th 2026, 21 brands are going to be awarded with the Belgian “Best Brands” Award for the 11th time!
Best Brands is a brand ranking based on a representative empirical study conducted by NIQ powered by GfK in Belgium, measuring the strength of a brand on two criteria: the actual economic success (Share of Wallet), and the psychological attractiveness of the brand in the perception of consumers (Share of Soul), who ultimately constitute its future success. The 11th edition surveyed over 4,000 Belgian consumers, evaluating 285 brands across 22 categories.
In case it’s not entirely clear, at the Best Brands Awards, the consumers are the judges!
Honoring successful brand management is the aim of Best Brands which has established itself as an annual highlight in the marketing industry.
The event is hosted at the Docks Dome in Brussels, by the Serviceplan Group & NIQ powered by GFK.
Want to discover 2025 Best Brands score?
