Discover the Nominees!
Each year, Serviceplan and Nielsen IQ powered by GfK innovate by refreshing the Best Brands categories to keep the awards dynamic and relevant. This evolution ensures the categories reflect current trends, and market realities. The nominated brands are meticulously selected (brands that already have a strong share of wallet in Belgium) by Nielsen IQ powered by GfK. At the prestigious Best Brands Awards gala on the 12th March of 2026, you will discover whether your brand has secured a spot in the Top 15 - or even better, the Top 3, or Top 1! Discover the categories and selected brands below.
CATEGORIES AND NOMINEES OF 2026
- BMW
- VOLKSWAGEN
- AUDI
- MERCEDES-BENZ
- DACIA
- VOLVO
- TOYOTA
- RENAULT
- PEUGEOT
- TESLA
- SKODA
- KIA
- FORD
- CITROEN
- MINI
- DOUWE EGBERTS
- NESCAFE DOLCE GUSTO
- NESCAFE
- NESPRESSO
- STARBUCKS (STARBUCKS COFFEE)
- LAVAZZA
- SENSEO
- L’OR (JACOBS DOUWE EGBERTS)
- JACQMOTTE
- ROMBOUTS
- Emmi CAFFE LATTE
- ILLY
- CHARLES LIEGEOIS
- PACHA (CHICOBEL)
- RICORE
- LOTUS
- PRINCE
- CENT WAFERS
- CEREAL
- OREO
- PICK UP
- B.N.
- SULTANA
- MIKADO
- NATURE VALLEY
- MILKA
- GRANY
- NUTELLA
- BELVITA
- DELACRE
- MAREDSOUS
- GALBANI
- BECEL
- SOLO
- PHILADELPHIA
- LEERDAMMER
- ENTREMONT
- BALADE
- BRUGGE
- CARLSBOURG
- BEEMSTER
- PRESIDENT
- LA VACHE QUI RIT
- PASSENDALE
- BOURSIN
- GAZELLE
- RIESE&MÜLLER
- TREK
- NORTA
- KLEVER
- GIANT
- URBAN ARROW
- STROMER
- KALKHOFF
- MOUSTACHE
- VELO DE VILLE
- BATAVUS
- LOVENS
- KOGA
- DUTCH ID
- pending
- MOULINEX
- PHILIPS
- TEFAL
- NINJA
- KENWOOD
- BOSCH
- FRITEL
- DOMO
- FRIFRI
- BRAUN
- SMEG
- KITCHENAID
- PANASONIC
- PRINCESS
- MAGIMIX
- MAGNUM
- IJSBOERKE
- BEN&JERRY’S
- CORNETTO
- HAAGEN DAZS
- OLA
- LOTUS
- CARTE D’OR
- SNICKERS
- FRANUI
- MARS
- LITTLE MOONS
- KINDER
- NUTELLA
- POPPIES
- COMPO
- DCM
- AGROFINO
- EDIALUX
- VAPONA
- BSI
- SUBSTRAL
- ROUNDUP
- HG
- KB
- ECOSTYLE
- VIANO
- FORTUS
- HOME DEFENSE
- TI-TOX
- DETTOL
- AIRWICK
- AJAX
- MR PROPER
- CAROLIN
- ANTIKAL
- HG
- SPAAS
- GLADE
- RITUALS
- FEBREZE
- BOLSIUS
- SANYTOL
- CIF
- SAMSUNG
- LOGITECH
- TP-LINK
- APPLE
- SEAGATE
- WESTERN DIGITAL
- META
- EUFY
- UBIQUITI
- TAPO
- HP
- SYNOLOGY
- SANDISK
- NETGEAR
- LENOVO
- AEG
- SIEMENS
- MIELE
- BOSCH
- SAMSUNG
- WHIRLPOOL
- LIEBHERR
- BEKO
- NOVY
- ELECTROLUX
- SMEG
- HAIER
- BORA
- HISENSE
- ATAG
- ORAL B
- PHILIPS
- BRAUN
- DYSON
- BABYLISS
- REMINGTON
- SONICARE
- L’ORÉAL PROFESS
- SANSBEAUTE
- WAHL
- ROWENTA
- PANASONIC
- SHARK
- SAINT ALGUE
- GHD
- PAMPERS
- ORAL B
- NIVEA
- SENSODYNE
- COLGATE
- SIGNAL
- ELMEX
- DOVE
- SANEX
- TAHITI
- LE PETIT MARSEILLAIS
- LISTERINE
- AXE
- PARADONTAX
- BOSCH
- GARDENA
- MAKITA
- BLACK&DECKER
- LAWNMASTER
- STIHL
- EINHELL
- DREAME
- SEGWAY
- STIGA
- RYOBI
- ECOVACS
- SKIL
- GARDEO PRO
- ALPINA
- BRICO
- GAMMA
- MR. BRICOLAGE
- HUBO
- AVEVE
- HORTA
- OH’GREEN
- INTRATUIN
- MEDIAMARKT
- COOLBLUE
- VANDEN BORRE
- KRËFEL
- BOL
- AMAZON
- ELECTRO DEPOT
- FNAC
- LAB9
- SELEXION
- ELDI
- ART&CRAFT
- DELHAIZE
- COLRUYT
- CARREFOUR
- ALDI
- LIDL
- ALBERT HEIJN
- INTERMARCHÉ
- JUMBO
- SPAR
- OKAY
- SAMSUNG
- LG
- PHILIPS
- TCL
- SONY
- HISENSE
- LOEWE
- WE. BY LOEWE.
- PANASONIC
- SMART TECH
- MEDION
- JVC
- THOMSON
- TOSHIBA
- CHIQ
- DEVOS LEMMENS
- NUTELLA
- HEINZ
- MATERNE
- KNORR
- MANNA
- BONNE MAMAN
- MIRACOLI
- VANDEMOORTELE
- BARILLA
- BERTOLLI
- ELVEA
- PAUWELS
- KWATTA
- ZEISNER
- RED BULL
- MONSTER
- AQUARIUS
- NALU
- POWERADE
- AA DRINK
- ISOSTAR
- ZYLA
- HELL
- MEGA FORCE
- CELSIUS
- EZY
- BUDDY
- FLAX
- SCIENCE IN SPORT