The 2026 Best Brands gala took place in the ballroom of the Bayerischer Hof Hotel in Munich. Host and journalist Linda Zervakis guided us through the Best Brands gala evening.
In a ceremonial award show, the results of the underlying NIQ study were announced and awards were presented not only to the top 10 winners but also to each of the ‘Best Brands’ in the individual categories. This year's awards recognised the ‘Best Brand Overall’, the 'Best Brand Sports', the 'Best Brand Smart Technology' and the 'Best Experience Brand'.
The exclusive keynote was held by Germany’s former Federal Minister of Finance turned entrepreneur Christian Lindner. After that, a high-profile sports panel with World Champion, TV analyst and published author Christoph Kramer, podcaster and moderator Tommi Schmitt and German national player Leon Goretzka brought personal stories and fascinating perspectives from the worlds of sport, media and society to the stage.
The Programme
Moderation
Linda Zervakis
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Keynote
Christian Lindner
Special Act
Beyond the Game – Perspectives from Sports, Business and Society.
A high-profile sports panel with World Champion, TV analyst and published author Christoph Kramer, podcaster and moderator Tommi Schmitt and German national player Leon Goretzka brought personal stories and fascinating perspectives from the worlds of sport, media and society to the stage.
World Champion, TV analyst and published author
Christoph Kramer
Podcaster and moderator
Tommi Schmitt
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German national player
Leon Goretzka
The Top 10 Best Brands winners of 2026
Mobility Partner 2026
Sponsors 2026
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Previous Guests
